In the year 1978 eminent entrepreneur and businessman
Mr. M.T. Tawakul envisioned a strong demand for electronics
products in the UAE and established an electronics
trading company. He is now the Group Chairman.
Since the inception of the company the vision was
clear i.e. latest products delivered to customers
at a very high level of service. In order to achieve
the set objectives an uncompromising commitment was
made for the development of a professional team for
sourcing and distribution of goods from leading suppliers
globally. Even today with a high degree of diversification
and geographically expanded operations, the company
continues to steer with the same philosophy of customer
satisfaction through high quality products and services.
This electronics company underwent transformation
in 1997 becoming Adel Electronics Centre exclusively
sourcing and delivering the entire range of surveillance
and security products.
The company over the years has expanded its operation
to neighboring countries with dedicated focus on international
operations. Strategic plans are in place to extend
its already established international operation, in
the near future.
In February 2007, a business tie-up was made with
Gorenje, a European company for trading of exclusive
and premium range of home appliances.