The company

In the year 1978, eminent entrepreneur and businessman, Mr. Mohammad Tayeb Tawakul, now the Group Chairman, envisioned a strong demand in the electronics product industry and established an electronics trading company. Since the beginning the vision was clear i.e. latest products delivered to customers with a very high level of service.

In order to achieve the set objectives an uncompromising commitment was made for the development of a professional team for sourcing and distribution of goods from leading suppliers globally. The Company even today with high degree of diversification and geographically expanded operations, continues to steer with the same philosophy of customer satisfaction and technology focus.

The Electronics Company underwent transformation in 1997 becoming Adel Electronics Centre exclusively sourcing and delivering an entire range of Security Systems and Solutions. Further in the year; the company started a new division which exclusively focused on installation and maintenance of security products.

The Company, over the years has expanded its operation to the neighboring countries with dedicated focus on International Markets. In February 2007, a business tie up was made with Gorenje, a Slovenian Company for trading of exclusive and premium range of home appliances.

Vision

To be the most preferred international Supplier of Total Security Solutions

Mission

To exceed the expectation of our customers by understanding their specific needs, continuously improving and providing high quality Security Products and Services through highly skilled and motivated employees and delighting our suppliers by continuous growth.

Position

* Middle East’s first and largest stockiest of security Products.

* Rated as the world’s largest buyer of Home Automation products.

* Operations in over 21 countries.

Products and services philosophy

At AEC growth is strategically viewed to create greater synergy between SBU's and remain connected to the core competencies of the group experience of the individual consumer and to drive revenue to our business-to-business customers. The depth and breadth of our businesses across different segments of the industry provide us with the opportunity to expand our relationships with our existing individual consumers and business-to-business customers in one or more segments of our business by offering them additional or alternative products and services from our other segments.

As one of the region’s largest security and automation companies, we offer individual consumers and business to business customers a broad suite of security and automation products and services across various specification alternatives and price ranges through our premier portfolio of world renowned brands. With our international brands we have built a significant presence in the security and automation markets in the Middle East and throughout the rest of the region including Asian Sub-Continent, CIS and Africa.

Through our Home Network Systems we offer exclusive solutions for the upscale, middle and economy segments of the building and construction industry.

Through our R&D and engineering services, we provide to our customers, complete after sales services assurance for all the products in our portfolio. AEC strives to provide value-added products and services that are intended both to enhance the security and automation.

Environmental responsibility

AEC takes its responsibilities towards the environment very seriously and it is constantly striving to reduce the impact. Being the largest Home Automation Products buyer in the world, AEC leveraged its position to influence changes in production and packaging by manufacturers.In 2003 AEC introduced internal policy to regulate environmentally friendly applications. It is in the process of getting international certifications towards environment friendly business processes.

Giving back

Giving back to the community is a passion and a culture at AEC. There are several programmes that AEC approves and is proudly associated with. In addition AEC continually makes charitable contributions for basic infrastructure development in third world countries, most recent is the construction of educational facilities for under privileged children in India.

Equal opportunity

AEC practices equal opportunity for all employees and applicants for employment on the basis of their demonstrated ability and competence without discrimination. AEC employees come from diverse ethnic backgrounds and geographic regions. Currently AEC has nationals from the following countries United Arab Emirates, United Kingdom Lebanon, Iran, Jordan, Philippines, Pakistan, India and Bangladesh.

Continuous improvement

At AEC Continuous Improvement Process is a natural extension of its tradition of continual quality improvement. With CIP AEC has broadened its focus of the quality improvement efforts to encompass all aspects of the business i.e. products, services etc and empowered every employee to contribute in every aspect of his or her job.We value CIP as an important component of the overall strategy to deliver innovative and superior performance and therefore give our utmost attention to core issues such as environment and safety, satisfaction of our customers, employee enrichment, and job satisfaction.

Interconnecting our Future

AEC from the onset has held a broader view of the global electronic products industry i.e. technology will be seamlessly integrated into everyday lives unlike random applications of the past. In 1997, AEC became exclusively a Security and Automation Company and in 2007 it acquired agency for GORENJE - a premium European manufacturer of Home Appliances, Furniture, Ceramics and Kitchen & Bathroom products. AEC is collaborating with leading players in the automation industry such as COMMAX / SAMSUNG to introduce customized Home Network Systems as well as Green Building Systems.